Callum’s pathway into the design industry pivoted away from the university first approach, opting to gain both education and experience in one go through a highly competitive apprenticeship. This uniquely positioned him to launch into the workforce with a preconstructed understanding of the stakeholder dependent, results driven, budget oriented design structure of a creative studio.

The timing of the industry downturn caused by the Covid-19 pandemic forced Callum to pivot into taking a job in a factory, where he was still able to source design challenges with multiple internships during this time. Transitioning later into a full time design role in an award winning PR agency, the skills acquired throughout an eclectic mix of opportunities allowed him to enter a small studio team and make a big impact. Leading the production of multiple Super Bowl commercials, directing an international livestream broadcast, and interfacing with ultra-high-net-worth clients, politicians and policy makers were areas he thrived in. He took every design challenge in his stride. 

 

The tenacity to take on any design challenge, either learning the skills as he goes or working alongside talented creatives, has always been his strength. In an industry that is ever changing, the most valuable experience to hold is that of learning and adapting. He looks to find new creative challenges to allow this to continue, and in time hopes to be able to curate an environment that allows him to give back and encourage others to enter into the industry following non-conventional pathways, celebrating diversity and opening the doors to future creatives. 

 

Outside of the career driven success he has found, Callum’s passion for creativity fuses with a love for food, which previously manifested itself in delicious meals for those that would be tempted by over designed invites to dinner parties, but has more recently been able to flow into a regular stream of volunteering with FoodCycle. FoodCycle is a charity that focus’ on reducing food waste, food poverty and supporting local communities. Callum has been volunteering in kitchens all across North London for FoodCycle for the past few months, making an impact to volunteers and local communities in ways he has recommended all his friends and family try out.

 

(He's currently the face of FoodCycle Tottenham too! While you have a look, why not sign up)