Client: Mountain Warehouse

 

During a rework of one of the global outdoor retailer's primary product lines, the packaging was due an update to bring it up to standard with the refined garment ranges. Primarily, the rebrand aimed to highlight the unique qualities of the three core lines with a distinct visual difference whilst maintaining a cohesion across both the ranges and departments.

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With extensive work alongside product teams, directors, and sustainability representatives, the technically focused, newly plastic free options were created and rolled out across over thirty products. Response to the redesign was glowing, with feedback exceeding the director's expectations.